Hyundai Excel (US) (8038131673)
The Excel became Hyundai's first US-market model in February 1986, and remained the sole model through the end of 1988. Thanks to its low price (as low as $4,995 in 1986) and attractive body designed by Giugiaro Italdesign, it set sales records right away, selling 100,000 units after just seven months on the market, and over 200,000 per year in 1987 and 1988. But due to its cut-rate quality and engineering, as well as aggressive sales to subprime customers who could afford neither the payments nor the proper maintenance, many Excels came back repossessed, and by then they were in too poor a shape to be resold.
Between the atrocious reputation of the Excel and the rising South Korean labor costs, Hyundai products could not compete, and US sales nosedived; by 1998, the entire 4-model lineup of Hyundai was lucky to sell just 30,000 units in the US for the year. But between the super-long powertrain warranty from 1999 on, and improving product reliability, Hyundai turned its fortunes around. Today, Hyundai's US lineup includes nearly a dozen models, including desirable luxury, sport, and utility models, and the Sonata cracked the 200,000-unit annual sales barrier in 2011.
I would have loved to park my own Genesis next to this Excel for a family portrait and a contrast, though I could not, as I was driving my backup Honda Accord on this particular day.
The 4-door sedan version of the original Excel was marketed within the South Korean domestic market under a different name, Presto. The larger bumpers and side reflectors, which were required for the Excel to comply with US safety requirements, were an option package on the Korean domestic Presto as well. European versions were sold under the old Pony name, and the US-spec bumpers and reflectors were not offered. The redesigned X2 Excel (1989-1994) dropped the Presto name for the Korean market, but kept its Pony name in Europe. The Accent/Verna has been the replacement for the Excel since 1995.Relevantní obrázky
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Hyundai ExcelHyundai Excel, známý také jako Hyundai Pony, Hyundai Pony Excel, Hyundai Presto, Mitsubishi Precis a Hyundai X2, je automobil vyráběný jihokorejskou automobilkou Hyundai v letech 1985 až 2000. Byl to první vůz s pohonem předních kol vyráběný tímto jihokorejským výrobcem. Řada Excel nahradila model Hyundai Pony, jenž měl pohon zadních kol. .. pokračovat ve čtení